Visualizing Anchor Text
Note… this post has now been bettered by THIS ONE
At search engine strategies, Avinash Kaushik talked in part about just how difficult it was for the human mind to interpret row after row of spreadsheet data and looked at some other ways to view referring keywords. It occurred to me that when it comes to back-link anchor text, there is a similar challenge and opportunity to better understand – and visualize – back-link anchor text. Let’s take Ebay.com for example:
This is a great idea. Before, we had lots of key phrases, many with overlapping words. When you are trying to see what a search algorithm might think of the backlinks, visualizing them in this way can help. The cloud above is for a root domain which is especially broad in nature. So we see the Ebay brand, of course, but the keywords soon spread into a long tail. But what about an inner page from Ebay? Let’s look at the backlinks visually to an internal page – their Collector cars page:
Here there is much more targeting and a much smaller long tail. You can see straight away what the page would be ranked for if your favourite search engine relied solely on link data.
Unfortunately for Ebay, They do NOT appear in the top 30 for “collector car enthusiasts”. Do you think they might be duplicating a bit too much?
Check out the Titles:
Exactly the same!