Avinash Kaushik says “Optimize but Don’t Over-Optimize” at SMX West

By Mel March 19, 2013

There’s never a dull moment when Dixon Jones and I hit the expo floor at search conferences all over the world, but when there is a lull in proceedings we’ve started to interview the great and the good we see wandering the halls, to get some profound digital insight from them on camera.

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At SMX West last week, our booth was smack bang next to Market Motive’s, so we “borrowed” Avinash Kaushik after his book signing to probe him on SEO and his thoughts on where marketers should be focusing their time in a post-Panda world.

Click play above to see what he said.

Comment below if you have any questions for him. We’re sure he’ll be kind enough to respond.

More video from SMX West soon….

Cheers,

Mel

Posted In: Conferences, Videos

17 Responses to “Avinash Kaushik says “Optimize but Don’t Over-Optimize” at SMX West”

  1. Neil Shearing said:

    March 19, 2013 at 10:21 pm

    Yay for “holistic SEO”.

    Thanks for the interview.

    Neil.

  2. Edwin said:

    March 21, 2013 at 3:51 am

    I said in my comment:

    I am reading Avinash ‘s book at this moment, but i have a question, is the line clear between proper-optimization and over-optimization, especially when google has so many updates ?

    There is no more black and white contrast as before ,d o you agree?

    • Dixon Jones said:

      March 21, 2013 at 8:19 am

      There is rarely a clear line in business… there is a balance of probabilities. Same in search.

      • Edwin said:

        March 21, 2013 at 10:07 am

        > Thank you so much for your reply, Dixon, my great honor.

        I submitted several times for reply, but it did not work well, I think it is difficult for me to comment , since I am from China, but i will try several times.

        I like your M SEO very much, I agree with you. Those who are used to traditional SEO might find the present SEO dissappointing, indeed, I thought we may face “the end of SEO” and the start of marketing or optimnization in the real sense. so this will bring healthy SEO and marketing.

        I have a question about the feature of Majestic SEO, since I want to know some insights about competitor traffic , but I cannot find the exact data on that, though you have the citation flow or trust flow, is it difficult for you to collect the data or is it not allowed to reveal such info to the public?

        I wish you can kindly answer it for me, many thanks.

        There are many people in China like your site who have to deal with Google, not Baidu, so wish you can make Majestic SEO better and better-known in China.

      • Dixon Jones said:

        March 21, 2013 at 10:55 am

        Hi Edwin,

        Thank you for posting. Comments do not appear automatically, as this would encourage spam comments. This is also why most comments have the link removed.

        I trust you have seen that we now have the site in Chinese?

        We do not have specific data on TRAFFIC at this time. Our flow metrics help to estimate the value of a URL, but we do not have a way to track USERS, we only map the internet itself.

  3. Jignesh Sharma said:

    March 21, 2013 at 7:09 am

    Hey,

    Thank you so much for this interview, but I have one question regarding this..

    There is plenty of SEO Experts worldwide and share their own opinions. Today I found another good share from Avinash.

    Q- If I do not Optimize (not asking about one thing i.e., Anchor text, guest blogging, Info-graphics etc.) my website forcefully, how my website will rank over various search engines in higher competitive world??? – If I do limited work I won’t rank higher that I know, but if I put my extra efforts the word used by others are OVER OPTIMIZATION.

    I still found plenty of website ranking on top of search engines and still doing all orthodox activities of search engine optimization. HOW???

    May I have some positive reply?

    • Dixon Jones said:

      March 21, 2013 at 8:17 am

      I cannot speak for Avinash – but my reply would be that positive marketing should trump positive optimisation. Yes – there are sites that still do well in the search engines on optimization alone, but they are getting fewer and fewer because the search engines are getting better and better and understanding when they are optimizing in isolation, which creates a red flag. Optimize on conjunction with sound marketing principals.

      • edwin said:

        March 22, 2013 at 2:37 pm

        Hi Dixon,

        I have noticed that MSEO has chinese version, but it is not natural, so I prefer English. Site Explorer is translated as“站点浏览器”, this is not good and fails to describe site explorer feature. “浏览器” means browser in chinese, Internet Eplorer is translared as IE 浏览器,I think that is why site explorer translated this way. I suggest you to translate site exploer as “站点查询”. It is my personal idea, you can double check, if need any help with chinese version, please feel free to let me know, best wishes

      • Dixon Jones said:

        March 23, 2013 at 2:41 pm

        Thanks. We will see if others feel the same and if so, we will change this.

  4. Luis Lopez Perez said:

    March 21, 2013 at 10:47 pm

    Very Thanks for info.
    Great interview.

  5. Mark Etingchap said:

    March 23, 2013 at 8:50 am

    A very refreshing clip, chaps. I must admit that I am somewhat sceptical of the benefits of SEO in general for many websites. The answers to boosting search some offer can seem so simple one struggles to believe a company like Google would fall for it. Delighted to know there was some truth to my suspicion. Many thanks!

  6. Webmasters Forum said:

    March 24, 2013 at 5:52 pm

    Thanks for the video, I just realized where I am going wrong

  7. Anna Mawrick said:

    March 25, 2013 at 7:12 am

    Over Optimization can be harmful as it can be counted as spam so we should take care while optimizing a website.

  8. Kyle Sanders said:

    April 02, 2013 at 9:19 am

    I love insight from this guy and will be sharing it with several of my colleagues.

    Thanks!

  9. Brian Smith said:

    April 05, 2013 at 3:58 pm

    Thanks for posting this Dixon. I think his idea of looking at SEO as a “portfolio of signals” makes perfect sense. Going all-in optimizing one thing is just gaming the system – not true authority.

  10. Shay Wright said:

    April 08, 2013 at 11:30 pm

    Nice job scoring Avinash for a quick interview. I like how he states that there is no magic bullet SEO. Many people outside the industry think there is. I think the closest thing to a magic bullet these days is great content, but you still have to get it out there the right way, and that’s where SEO comes in.

    • Dixon Jones said:

      April 09, 2013 at 10:11 am

      >you still have to get it out there the right way
      Amen!