How to Avoid Link Penalties in the First Place

By Dixon Jones June 20, 2014

Here is my Presentation from SMX Paris. It’s not about targeting webpages or web sites. Rather it’s about targeting influential individuals… the WRITERS of those great web pages and websites.

This presentation looks at the difference between building an Empire and building a link network. The latter will get you banned from Google.


I hope you like it.


7 Responses to “How to Avoid Link Penalties in the First Place”

  1. David Weightman said:

    June 21, 2014 at 4:01 am

    Dixon I really like your post. You have given me an idea on how to enhance my link building strategy. Thanks for sharing your ideas.

  2. Cody Butler said:

    June 22, 2014 at 1:05 pm

    Thanks for this but do you have a post with more details that accompanies the slides? Thanks.

  3. Suumit Shah said:

    June 23, 2014 at 9:56 am

    Maybe tiered link building structure is right solution, not to get penazlied by span removal updates. Whats your view about the same?

  4. Danny Pardoe said:

    June 25, 2014 at 5:07 pm

    But I enjoy many things, so should I not leave my link on a reply just because they are classed as shopping and I am under the business category? Will it hurt me to be in another niche even though I am interested in a different subject?

    • Dixon Jones said:

      June 30, 2014 at 11:05 am

      No – almost certainly NOT be hurt just for that reason. However – the point here is one of business sense. If the Queen of England mentioned something about world affairs, that would be news. If she said what she likes eggs for breakfast, would this really affect the sale of eggs? Unlikely.

  5. Scott said:

    August 05, 2014 at 8:59 am

    it is very big problem in seo. we should strickly follow white hat seo to avoid this type of panalties. Thanks for sharing.

  6. Big Idea Marketing said:

    August 08, 2014 at 6:32 am

    SEO workers must know about it. Google always updating and they penalize those who are using bad links for their websites.