The story of SEO in 2014

By Nicola Carey April 9, 2014

SEONowOne of our partners Linkdex have been liaising and interviewing some SEO experts – our Dixon Jones and Mel Carson included! Collating the results they have written an e-book and taken a closer look on what it takes to be visible and persuasive at the crucial moment a consumer needs to find your brand.

It’s not a new phenomenon that consumers turn to Search to research, consider, and eventually make their purchases; but the change to the profession that manages the channel has not been so predictable. In fact the industry has seen a period of huge change and reputational damage.

Changes to the Search Engine algorithm have put the industry through a roller-coaster of ups and downs. Brands have risen, fallen through the rankings, and some have seen their organic market share decimated as a result of the changes. Now the dust has settled there has been a vacuum to fill. New integrated and user-centric practices have grown in prominence and are setting benchmarks for SEO best practice. The industry has changed so much that two different marketers may have two entirely different impressions of SEO.

To find out whom these marketers are and more about SEO in today’s society, you can download the book for free over at Linkdex.

 

Posted In: Commentary, General

9 Responses to “The story of SEO in 2014”

  1. Sudipto Chakraborty said:

    April 10, 2014 at 6:12 am

    There are mainly two pillars in terms of SEO in 2014. The first one is on page optimization and the second one is content marketing. Internet marketers can certainly get their result if they consistently build great content. Thanks for sharing the valuable idea.

  2. John said:

    April 10, 2014 at 12:02 pm

    Thanks for the link of free book

  3. Bb driving said:

    April 11, 2014 at 9:45 am

    Hi there, I have a website bbdrivingschoolleeds.co.uk when I put through majestic 30% of anchor text says driving lessons leeds. Do you know if this could be killing my rankings and is there anything I could do.

    • Nicola Carey said:

      April 11, 2014 at 12:48 pm

      Hi, ah possibly. We do not offer specific SEO consultancy. But if you sign up for a free walkthrough; http://majesticseo.acuityscheduling.com this will talk you through the tools and highlight what pages on your site are getting the most number of domain names, referring domains, spam links etc so you can form your own opinion and extract the data/follow up as required.

  4. Greg said:

    April 14, 2014 at 5:10 pm

    Hi there,

    This is my website – *******

    How can I get more traffic to my website? I am selling online.

    Thank you in advance

    • Dixon Jones said:

      April 16, 2014 at 9:38 am

      We do not offer marketing consultancy. Please read the eBook.

  5. Bb driving said:

    April 14, 2014 at 8:30 pm

    Thanks Nicola I’ll give it a try..

  6. Laura | Ricemedia said:

    April 15, 2014 at 2:41 pm

    Brilliant white paper…. the original pillars are still there and important… on-site, technical and links, just the way in which the latter is obtained has changed dramatically!

  7. SEO @Aguaweb said:

    May 22, 2014 at 5:57 am

    Thanks for the link to the free book. I am very interested in reading more about marketers and SEO and how they are using the web.