The story of SEO in 2014
One of our partners Linkdex have been liaising and interviewing some SEO experts – our Dixon Jones and Mel Carson included! Collating the results they have written an e-book and taken a closer look on what it takes to be visible and persuasive at the crucial moment a consumer needs to find your brand.
It’s not a new phenomenon that consumers turn to Search to research, consider, and eventually make their purchases; but the change to the profession that manages the channel has not been so predictable. In fact the industry has seen a period of huge change and reputational damage.
Changes to the Search Engine algorithm have put the industry through a roller-coaster of ups and downs. Brands have risen, fallen through the rankings, and some have seen their organic market share decimated as a result of the changes. Now the dust has settled there has been a vacuum to fill. New integrated and user-centric practices have grown in prominence and are setting benchmarks for SEO best practice. The industry has changed so much that two different marketers may have two entirely different impressions of SEO.
To find out whom these marketers are and more about SEO in today’s society, you can download the book for free over at Linkdex.