Google vs Facebook. Who’s winning?
New research at Majestic SEO suggests that Facebook is holding off the Google+ challenge – at least for the moment.
We all know that Google and Facebook are far from friends. They are fighting for hearts and minds and whilst everyone has a view on who is winning, you can’t always find metrics that compare like with like Majestic Million is one such metric. It tracks the spread of links to the top million domains updated every day. That metric puts Google at #1 and Facebook at #2 at today’s date and it it a great way to predict the forthcoming fortunes of a business, based on whether their sites are getting traction on the web.
Digging a little deeper, though, Google’s number 1 position is predicated in historical success, rather than current success. By comparing the Fresh data and the Historical data in our back link history checker, we can see that Google Plus is not making the headway that Google would like and worse… over a 30 day period, we see considerably more links to Facebook than to Google… even though historically we have seen many more links to Google.
Using the Fresh Index we can see that the Yellow line is stronger than the Blue line:
This contradiction is significant on two levels. First, though, let’s explain what we are looking at. The top chart is a cumulative total of all URLS that we have seen pointing to each of the two root domains over a period of several years. If a URL is subsequently deleted once seen, it will NOT disappear from the chart. The second chart, however, is a cumulative chart of links RECRAWLED to the two root domains over the last 30 days. This does not necessarily been new links… just links that we have either seen for the first time or “reseen” within the last 30 days.
Significant observation #1:
For every 2 links we saw to Google.com, we are saw 3 to Facebook over the last month.
Significant observation #2:
Facebook are winning inspite of a huge insurgence of links to Google+ in the fresh index, as we can see by looking at the subdomain plus.google.com in Site Explorer. If you flip between the data “fresh” and “historic” flags, you will see (at the time of writing) that the historic index has about 750,000 back links to Plus.google.com but the Fresh Index has over 5.7 million links pointing to plus.google.com. This means that there has been a significant surge of links to Google+ but it seems that this wave is not yet enough to start making significant ground up against Facebook.