Actionable SEO: Using the World Map

By Dixon Jones April 22, 2013

World map

What does it do?

The Map tab in Site Explorer gives you a visual representation on where the referring domains to your site are hosted. They are displayed as dots on a map, larger and darker dots meaning the domain has a lot more backlinks to your site. This map allows you to Zoom in on a country, and by clicking on one of the ‘dots’ (referring domains) It will give you a summary of the links from the site and how many back links are coming from that domain.

Also you can select how many domains that are showed on the map. Lastly you can download the data to CSV where you can do some cool things with the data such as creating a bar chart.

What insight does it give us?

Map showing Referring Domains
The newest additional to Site Explorer the world map can give you an insight to where your links are coming from, by visualising where in the world people are hosting sites that link to your site. This is useful not only for SEO but also your business’s marketing efforts.  This tab can give you an understanding of the behaviour across boundaries when switching from one topic to another. Also it shows you where in the world your brand is strong or weak or even what products are popular in different regions so that you can respond with link building and marketing accordingly.

Digging Deeper

The Site Explorer version of the map only shows up to the top 1000 results. If you want to know the geographical location of all your backlinks, we show this in tabular form in advanced reports:

Screen Shot 2013-04-21 at 15.54.22

This report can be exported into a CSV file and can be quite useful in understanding the relative market share of a competitor in different markets, for example. If you used the above table for yourself, and for your competitor, and then overlay the data with internet user populations stats by country, you would be able to see where you may have the strongest and weakest market penetrations and compare these with the stats for your competition.

Posted In: General

6 Responses to “Actionable SEO: Using the World Map”

  1. Erik said:

    April 22, 2013 at 9:34 pm

    This is definitely a great feature. I use it a lot when looking at backlink portfolios of my clients and their incoming links. Always scary to get a new client with a massive amount of foreign links from spammy countries. Thanks for the post!

  2. Christophe BENOIT said:

    April 23, 2013 at 7:48 am

    Great for reports. Simple and effective as usual.

  3. KGN Softech said:

    April 25, 2013 at 5:24 pm

    We can use the Geo data about how we can target our customers and also it gives an insight.

    We can also decide our demographic correlation about user targeting.

    So how majestic seo helps in this?

    • Dixon Jones said:

      April 25, 2013 at 10:30 pm

      It helps to see if you are getting traction from sites that are hosted in the markets (countries) that you are targeting. If all your links are on servers around the otherside of the world to your own site or market, this will not only slow down your site, but may also be a sign that the site’s marketing is not well focused. On the other hand, if you are looking at a global competitor, this may show the markets in which that competitor is strongest.

  4. videos bodas sevilla said:

    April 26, 2013 at 10:28 am

    super interesante saber los enlaces internacioles de tu competencia gracias por el post

  5. KGN Softech said:

    April 27, 2013 at 3:39 am

    Yes we should consider our marketing focus buy using Geo data.

    Thanks for pointing us here .