Topical Trust Flow now in Historic Data
I am delighted to be able to confirm that you can now look at the topics of URLs and link going back for over five years!
We have managed to calculate topicality scores against 800 topics and 2,754,580,870,168 (2.7 trillion) URLs. That’s 2 Quadrillion calculation according to another specialist search engine – although to be fair, most calculations are more or less zero as not all pages have trust or relevance on all topics:
What can I Do With This Data?
Remember Boo.com? It was one of the early .com businesses and built and bust a clothing empire. It failed well before we started crawling the web, but became a parked domain for many years. Now – however – I see it is redirecting to a hostel website these days. So let’s see if what Happens with the Topical Trust Flow when short term and long term insights are compared:
We can immediately see the change of use for boo.com. Indeed – as the scores are logarithmic, the 18/100 that we show for travel makes up about 63% of the overall Trust (as shown in the blue on the left hand pie chart) but traditionally boo.com has been all about computer related topics – almost all due to boo.com being the poster child of the first dotcom boom and bust era and the subject of many a case study.
There are many more uses, I would imagine, of being able to see Topical Trust Flow in historic data. I would love to hear some of your use cases and ideas either below of in blog posts.
What the heck is Topical Trust Flow?
Oh sorry – you may have missed the memo.