Author Archive
What’s New at Majestic
Majestic SEO is about to get a new makeover and I think you will find the changes stunning. Last week at Pubcon Vegas I had the opportunity to show delegates some of the developments at Majestic over 2012 and the show used the new look website. Just flick through the presentation below to get a sneak peak at the site.
The presentation also covers some of the recent developments at Majestic SEO – including the announcement that we are opening up our system through the launch of “Majestic OpenApps“.
We’ll tell you more about the philosophy behind the new site designs after launch.
How Majestic SEO Builds Links
At Pubcon, my presentation revealed much of Majestic SEO’s own link strategy. This post covers that presentation.
If you were one of the many hundreds of people that gave us your card for a free Majestic trial, I am afraid you will need to wait until at least Tuesday, when I get back to the UK, before I can get someone to sift through them all. We have a SLIGHT suspicion that some of you may have been more interested in the T-Shirts and the Majestic Girls than the actual trials! Not that we didn’t want our stand swamped! We are all really grateful for everyone’s kind words throughout the presentations and in the bars.
Here is the presentation – with the salient points beneath.
Real World, Low risk High Reward Link Building. (This text follows the “slides”)
Here are my details.
Risk: Here follows a strategy with many links but not much ongoing traffic…
Some site can create many links from HUGE websites but the longevity or quality of traffic is short-lived.
The REAL secret for Link building is Re(a)lationships. I suggested ten link building ideas in last year’s presentation and this year wanted to show how I personally have applied have a do zone of these ideas in Majestic SEO’s own marketing strategy.
- Last year I suggested offering testimonials. That very strategy generated a great marketing boost through our partnership with Raventools.
- I suggested arranging or getting involved in meet-ups. This years Majestic has sponsored events all over the world and often enjoyed links as a result. Our next two events are in Manchester and Israel by the way.
- Last year I recommended sending samples out for reviews. In Majestic’s world, this translates really to being able to give out free trials – although as a principal we have only given trials out to people attending conferences, although route would be by joining SEMPO.
- Last year I talked about going to conferences and speaking in your niche. The best example I can show here of why this works is the relationship I personally have with Rand Fishkin as why both try to tame this untameable industry. This means at times even competitors need to work together.
- Even tactics like running a good cause website are being used in a way at Majestic.
I then went on to talk about how we went about launching our Majestic Millions and Badge widget earlier in the year, which is demonstrated in the slides by the timeline of events.
So that’s a narrative of the slides – ending on the reaffirmation that Majestic’s entire strategy depends on developing relationships – with our customers, with our suppliers, and aiming to turn them all into our advocates. We constantly look out for mentions of Majestic SEO online – whether in a good or bad context and try to react as best as we can as fast as we can. Even two of our booth staff were unpaid! In fact they are our clients!
I do admit, though, that the models weren’t free.
Fresh Index hits 100 Billion URLs
Screenshot taken on 6th November 2011
I noticed this little milestone just now. It’s a Sunday, so I really should not be looking at the business too closely, but it was a busy week last week winning the best SEO Technology at the Search Awards and we are gearing up for what we hope will be a massive week for Majestic as we go to Pubcon in Las Vegas.
In preparation for that, the Historic index was updated yesterday – but the Fresh Index now updates so often automatically that we forget to look at the numbers, even though they are listed on the home page.
Today, theough, the number stood out for me, at 100,272,695,204 URLs seen by our crawlers within a 30 day period. This does not mean NEW URLs, it means that the links were string enough to get re-crawled or re-seen in the last 30 days by our crawlers. This is why it makes sense to use the FRESH index for normal day-to-day analysis of link data. Frankly, a blog post that deprecates off the home page of a blog without itself getting any external links becomes largely lost on the Internet. We’ll still have the URL in our historic index, but neither ourselves nor the maim search engines will pay much attention to it – because other websites and therefore, presumably, people pay limited attention to it.
We continue onwards and upwards.
Majestic wins “Best SEO Technology”
There were 400 or so people at the Emirates Stadium last night. Perhaps not Arsenal’s largest crowd of the season, but certainly one of the most enthusiastic.
It was the UK Search Awards and Majestic SEO was nominated in the best SEO Technology category, along with some noble competition: Wordtracker, Screaming Frog and Analytics SEO.
well – as you can see from the picture, we are delighted to say we won. My speech wasn’t the most eloquent I have ever made – but it was mercifully short. So let me take this opportunity to thank all of our loyal customers for helping to give Majestic the reputation that it has today. I would also like to thank Nicky and all the people at Don’t Panic for organizing the event. It was a blast!
Thanks, also, to the development team in Birmingham. Great job guys!
MajesticSEO teams up with 123 Server in Japan
Majestic SEO are extremely proud to have entered the Japanese market with an exclusive reseller partnership in Japan. We hope our Japanese readers and maybe a few of our non-Japanese readers will try entering a domain or URL into the new Analyzer at 123analyzer.jp.
This initiative has bee a long time in the making. I can’t recall HOW long, but it feels like a year or more. Our colleagues at 123Analyzer have built a whole system based on our APIs from the ground up in Japanese! The amount of resource needed to do this and the massive amount of energy and resource needed to enter the Japanese market means that for the foreseeable future, this will be the ONLY reseller agreement offered to a Japanese partner and we are extremely enthusiastic about 123 Analyzer’s product launch.
If you find me at a conference, I would be only too delighted to tell you just how much heart has gone into this project from the guys in Japan.
Please give the Japanese system a try – even if you aren’t Japanese. It only takes a second I want to know if the new site can stand a stress test! 
Best of luck to everyone at 123 Server in Japan.