More Diary Dates: London, Berlin, Charlotte NC
Majestic SEO has committed to a few more events, over and above the long list already on the itinerary.
UK Search Conference 9th March, London. This is a one day conference, where all the winners of the UK Search Awards will be presenting (well most of them, anyway). On the night of the award ceremony itself, there was very little by the way of presentations, so this should make up for it.
SEO Campixx 9th-11th March, Berlin. This will be a mad rush to get to after the UK Search Conference. Dixon will fly there from the UK on the Saturday and present on the Sunday. In fact, the “SEO Tools” day for this conference overlaps with the UK Search Conference, but the organizers have asked us to join them in any event and add to the agenda.
Search Exchange July 23rd-25th, Charlotte, North Carolina. This conference was very enjoyable last year and it is great that it is three days this year. We are looking forward to returning.
Free Webinar. 27th January.
On the 27th January we will have a free webinar covering how to use the Majestic Millions. If you would like to participate, here is the registration link.
Majestic SEO Partnership With SEOlytics
Majestic SEO are proud to announce that we have set up a new ‘Technology Partnership’ with the German based SEO Tools Company SEOlytics GmbH. The company are based in Hamburg and since they started to develop and sell their SEO controlling software in 2009, SEOlytics have managed to establish their software as one of the leading SaaS – Solutions in Europe.
Their software is very easy and quick to use and will enable any user to check the visibility of their website in both Bing and Google, which could lead to identifying any potential problems and opportunities for the business as well as also enabling the user to monitor their competitors.
With their current International Tracking tool, you are able to track keywords from 19 different countries around the world, ranging from Germany to Denmark to Brazil. However they are looking to improve their range and were pleased to announce that in December 2011, they were able to close a funding round that will eventually lead to further internationalization of their tracking tool.
Despite being a German based software, SEOlytics offers Visibility Ranks for both the USA and Sweden, while the User Interface is also available in English.
In 2010, SEOlytics GmbH won the European Gold Seal of e-Excellence award for rewarding excellence in innovation marketing. The seal is world widely known for distinguishing businesses with innovative products and services and outstanding marketing.
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Link Data
SEOLytics have a license to take our data and present it directly in their tool. Unlike our OpenApps API, users do not need a separate account with Majestic to see their link data. Here is a screenshot showing how the anchor text, crawl date and domain discovery data is displayed.
I note as well that they also show (though not in this screenshot) the percentage of links that are deep links, compared to homepage links. This might be a useful metric if you are considering how prone a site is to Panda penalties, for example.
Site Visibility
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The visibility screen shot is taken from a Visibility Rank overview for the Warnerbros.com domain which has been compared against macys.com and zappos.com. A Visibiilty Rank tests the value of a domain by methods such as Keyword Ranking, search popularity and Cost Per Click.
SERP Distribution
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I have also shown a screen shot from their SERP Distribution tool and shows the increase in clicks zappos.com can expect the further up they are on Google.com. So if their search result appears on page 10 of Google, they can expect to receive around 500 clicks, whereas if they are to appear on page 1 they could possibly receive just under four and a half thousand clicks onto their site. Which is a vast improvement.
Not only do they offer these tools, SEOlytics are able to offer a wide range of SEO tools. They include Keyword Analysis, Link Building and Back Link Analysis. On top of that they are starting to offer newer tools that include an alert system that will email you whenever there is a change in your rankings and a automated report system.
We at Majestic are very excited about this newly formed partnership and hope that we will be working with SEOlytics for many years to come
Getting started with Majestic SEO – Training Video
Until you register with Majestic SEO – which is free – It is impossible to start seeing the power of the Majestic SEO data. For that reason, we have today updated our training video to show you what Majestic is all about and how to get started.
Our main Video Training page is here.
Takeaways from SMX Israel
Yesterday, SMX Israel took place and Majestic were proud to be major sponsors. I thought I would note some of the interesting takeaways that before I forget them.
1: Excel for SEO rocks.
Two presenters mentioned Neil Bosma’s Excel plugin for SEOs which looks like it absolutely is brilliant. Neil – I hope you’ll look at our OpenApps system and consider integrating our link data. You know how to find me. Unfortunately, the plugin doesn’t work on my Mac Air so I’ll have to get back to the office and start playing with it on a PC.
2: My presentation on analysing algorithm changes like Panda
What really excites me about hearing that this Neil Basma’s plugin was already available, is that it will be even easier to implement some of the statistical tests that I was discussing on my panel, which was about analysing algorithm updates like Panda (Embedded below).
3: Marty Weintraub is Married
I do feel for Laura Weintraub. Marty is a very entertaining speaker, but I would imagine he is an exhausting husband!
4: Majestic’s Backlink Data is indeed Strong
Israeli SEOs are (I am glad to say) obsessed with links and Rankabove discussed their research into the various link data suppliers and I am delighted to say that Majestic came out on top. We are far from complacent, though, and have some exciting developments lined up for 2012.
5: Here are some more useful SEO Tools
My second presentation of the day was on the SEO Tools I use. Naturally, Majestic SEO is in the list, but I take my hat off to some of the other tools out there and went into why I like many of these tools. Again, the presentation is embedded below.
SMX Israel has again been an excellent conference with an excellent line up of speakers. I am glad Majestic SEO were able to sponsor the event and I wish Barry Schwarz and everyone a safe journey home.